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Video Games Ad Space Put to Good Use: Halo Wars on BSG

by Lulu Mcgrew

hiddencylonsI don’t think it would be much of a stretch for anyone out there to believe that I am a fan of Battlestar Galactica (so say we all). And watching last night’s episode on SciFi HD, I finally watched the trailer for Halo Wars on a big HD screen, and let’s just say…like Wayland Smithers when a new Malibu Stacy comes out…I want it, I want it, I want it, I want it.

Especially after my recent disappointment with a strategy game involving other civilizations…

This ad placement is no surprise, and a good example of putting your ad dollars to work for you. Kind of. I mean, I’m willing to go out on a limb and say that a good percentage of BSG viewers are already hip to the Halo Wars fact. So one could say that those ad dollars are going to waste, and they could instead be targeting people that may not already be aware of and wanting Halo Wars. But then, you could make the case that by putting the ad on during a show that creates such fanaticism is a smart move, taking enthusiasm for one product and trying to connect it with another product that also involves planetary colonization. Either way, copies of Halo Wars will sell and sell well.

Afterall, it is not uncommon for BSG fans to share their love of both BSG and HALO in creative ways. This is from metacafe, and one of their members took Halo footage and added the BSG music. Cute.


Battlestar Halo 3 (edited Trailer) - A funny movie is a click away

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Posted in Editorial, First Looks, General on March 7th, 2009

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