XBox 360 Rally

…it’s not often I get to break out the Sales Figures banner, but I digress…

Microsoft has reported it’s quarterly earnings, and their Entertainment Division has marked up a loss of $315 Million dollars, which actually is a marked improvement over last year at this time, where they lost $415 Million. They explain this impressive slash in losses like so:

EDD operating loss decreased during the three months ended March 31, 2007 primarily due to decreased products costs from lower sales of Xbox 360 consoles and increased Mobile and Embedded Devices revenue, partially offset by expenses related to the launch of Zune and increased Xbox 360 console warranty expenses. EDD operating loss decreased during the nine months ended March 31, 2007 primarily due to increased Xbox 360 platform sales and improved Xbox 360 console margins, partially offset by expenses related to the launch of Zune and increased Xbox 360 console warranty expenses.

Now unfortunately, my bleeding fanboy heart has to acknowledge that while Microsoft is losing less money with the 360, they’re also not selling (or shipping, for that matter) as many consoles as they were just a few months ago. But, considering that they’ve already sold (at least) 10.5 million units, their goal of reaching twelve million by this June, while a long shot, is hardly impossible.

The next quarter should see improved sales of Microsoft’s gaming console. Between their supply of consoles Microsoft has already produced that are just sitting in their stock rooms, as well as a summer line-up that is looking to be top-knotch, we could see Microsoft’s deficit continue to shrink.

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